Iklan Media Instagram Mempengaruhi Keputusan Pembelian Produk Smartphone Merek Xiaomi di Kota Medan
DOI:
https://doi.org/10.47065/arbitrase.v2i2.286Keywords:
Social Media; Buying Decision; Xiaomi; AdvertisementAbstract
This study aims to determine the effect of advertising through Instagram social media on purchasing decisions on Xiaomi smartphones. The author uses an associative quantitative method with the sampling technique of incidental sampling, this study uses SPSS to analyze the effect of advertising through social media Instagram with purchasing decisions through questionnaires distributed to 40 respondents, namely the people of Medan Deli District. The results of this study are that there is an influence between advertising through Instagram social media on the purchasing decision of Xiaomi smartphones by 40.7% while the remaining 59.93% is influenced by other factors outside of this study
Downloads
References
Amstrong, & Kotler, P. (2015). Marketing In Introduction Prenticell Hall. London: Pearson Education, Inc.
Hutagalung, A. (2016). Pengaruh Iklan dan Harga terhadap Keputusan Pembelian pembelian mie instan merek supermie pada Mahasiswa Fakultas Ekonomi & Bisnis Universitas Medan Area.
Ivone, I., Wongnur, T., Arwin, A., Lisa, L., & Ciamas, S. E. (2019). Pengaruh Biaya Promosi Terhadap Peningkatan Jumlah Murid di Sempoa Sip Sumut Dan Aceh. Jurnal Ilmiah Simantek, 3(2).
Kotler, P., & Keller, K. L. (2016). Marketing Management. London: Pearson Education, Inc.
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT Alfabet.
Sutarno, S., Yenny, Y., Supriyanto, S., Anggraini, D., & Umar, Z. (2019). Pengaruh Komunikasi Terhadap Kinerja Karyawan CV. Bintang Jaya Abadi. JURNAL ILMIAH MAKSITEK, 4(2).
Yuliana, Y., Arwin, A., & Pratiwi, J. D. (2020). Dampak Gaji dan Gaya KepemimpinanTerhadap Kepuasan Kerja Karyawan (Studi Kasus Pada PT Cipta Mandiri Agung Jaya). BISMA Cendekia, 1(September), 35–40.
Yuliana, Y., Jeffry, J., Akbar, A., Weny, W., & Jackson, M. (2019). Pengaruh Motivasi Terhadap Peningkatan Kinerja Karyawan PT. Bank Central Asia Cabang Golden Trade Medan. Jurnal Ilmiah Simantek, 3(1).
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Iklan Media Instagram Mempengaruhi Keputusan Pembelian Produk Smartphone Merek Xiaomi di Kota Medan
ARTICLE HISTORY
Issue
Section
Copyright (c) 2021 Wirawan Candra Angkasa, Ngajudin Nugroho, Fauzi Akbar Maulana Hutabarat, Supriyanto, Arwin

This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).