Pengembangan Model Promosi Media Sosial Untuk Peningkatan Penjualan Usaha Mikro “Nasi Jinggo” di Kota Denpasar

Authors

  • Ni Nyoman Kerti Yasa Udayana University, Bali
  • I Gusti Ayu Ketut Giantari Udayana University, Bali
  • Henny Rahyuda Udayana University, Bali
  • Ni Wayan Ekawati Udayana University, Bali
  • Putu Dyah Krismawintari Udayana University, Bali

Keywords:

Social Media Promotion, Training and Mentoring, Nasi Jinggo, Bu Kojek

Abstract

The COVID-19 pandemic has had a negative impact on many businesses, including the “Nasi Jinggo” micro business in Denpasar City, especially the Nasi Jinggo angkringan located on Jalan Gajah Mada, Denpasar. The amount of sales that can be achieved, the operating profit that can be earned, and the number of customers that can be served have decreased. Therefore, it is necessary to consider alternatives that can be employed to address existing issues. One approach to do this is to create a promotional model that integrates several relevant social media platforms. The purpose of this community service is to develop Nasi Jinggo's entrepreneurs' abilities to promote social media and create social media promotion media such WhatsApp, Instagram, and Facebook to communicate their products. This service includes training on the importance of social media promotion and also guidance or consultation on how to make social media promotions through WhatsApp. This project takes place on Jalan Gajah Mada, Denpasar City, which is a member of the micro business group or Angkringan Nasi Jinggo. After the activity was carried out, the Nasi Jinggo micro business owner who had agreed to use the business name "Nasi Jinggo Bu Kojek" was able to promote using social media in several available platform options such as Instagram, Facebook, Whatshapp. Sales performance may improve as a result of the development of this social media campaign, and the Nasi Jinggo angkringan "Bu Kojek" brand is strengthened. It is hoped that in the future this community service activity can be sustainable by offering other social media platforms

References

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Published

2021-11-22