Transformasi Usaha Mikro Kecil Menegah Rumah Tangga Menjadi Usaha Berkelanjutan Melalui Manajemen Keuangan dan Pemasaran Inovatif
DOI:
https://doi.org/10.47065/jpm.v6i2.2685Keywords:
MSMEs; Financial Literacy; Digital Marketing; Community Service; Business TransformationAbstract
This community service program aims to transform household MSMEs in Namorambe Village, Deli Serdang Regency, into more sustainable businesses through increasing financial literacy and strengthening digital marketing strategies. The main problems faced by MSME actors are a limited understanding of financial management and the underuse of digital media in product marketing. This condition makes it difficult for MSMEs to control cash flow, determine production costs, and expand their market reach. The training activities were carried out in a participatory manner with 20 MSME actors, using direct practice methods, especially in preparing simple bookkeeping based on business needs and in using social media for promotion. Participants simulated daily transaction recording, compiled basic financial statements, and designed digital marketing content relevant to their products' characteristics. With a practical approach, participants find it easier to understand the concepts taught and apply them independently. The results of the activity showed an increase in participants' capacity in financial management, the use of digital platforms, and the preparation of more targeted business plans. Although the program still has limitations in terms of duration and follow-up mentoring, this activity has had a positive impact in building a more professional business foundation. The success of this program is expected to serve as a model for other villages with similar challenges, especially in strengthening financial literacy and digital technology adoption among MSMEs.
Downloads
References
Budiarto, A.-, & Wardhani, W. N. R. (2024). Peningkatan Kompetensi Pengelolaan Keuangan Pelaku Umkm Desa Karangpatihan Ponorogo. Fokus ABDIMAS, 3(2), 92–99. https://doi.org/10.34152/abdimas.3.2.92-99
Campos Valenzuela, M., Martínez-Martínez, S. L., & Diéguez Soto, J. (2021). Financial Literacy and Innovation Performance in SMEs. March, 58–81. https://doi.org/10.4018/978-1-7998-7634-2.ch004
Ekawahyu Kasih, Cahyatih Kumandang, & Grace Yulianti. (2022). Exploration of Sustainable Digital Marketing Approaches for Amplifying Micro, Small and Medium Enterprises Product Branding. Proceeding of The International Conference on Economics and Business, 1(1), 263–271. https://doi.org/10.55606/iceb.v1i1.375
Fatmasari Endayani, Sudarmiatin, S., & Ludi Wishnu Wardana. (2024). Transformasi UMKM Kajoetangan Heritage: Peran Pelatihan Kewirausahaan Kreativitas dan Motivasi dalam Meningkatkan Pengembangan Usaha. SOSMANIORA: Jurnal Ilmu Sosial Dan Humaniora, 3(3), 364–376. https://doi.org/10.55123/sosmaniora.v3i3.4149
Fitri, R., Lia, D. A. Z., Prihatiningsih, I., & Sudarmiatin, S. (2023). Strengthening Local Wisdom-Based MSMEs through Production Optimization to Improve Local Economic Competitiveness. Jurnal Pengabdian Masyarakat, 4(2), 303–309. https://doi.org/10.32815/jpm.v4i2.1826
Hendra, B., Pratama, S., Maghfiroh, S., Sifa, A., Rohmah, K. N., Ridwan, M., & Sofiah, U. (2024). Peran Pemerintah dan Strategi Penguatan Ekonomi Kerakyatan dalam Pemberdayaan UMKM Go Digital di Purwokerto. Jurnal Ekonomi, Bisnis Dan Manajemen, 3(4), 382–401.
Irnawati, B. (2025). Implementasi pengabdian kepada masyarakat dalam pemberdayaan ekonomi lokal. Tambora: Jurnal Pengabdian Kepada Masyarakat, 2(2), 275–284.
Kasih Kumandang, D. (2022). Exploration of sustainable digital marketing approaches for amplifying MSMEs product branding. International Conference on Economics and Business Proceedings. https://consensus.app/papers/exploration-of-sustainable-digital-marketing-approaches-kasih-kumandang/7908d50a16c65333bbbd73f54b45f403/?utm_source=chatgpt
Koval, N., Kubai, O., & Germaniuk, N. (2024). Administrative Prerequisites for Financial Management and Marketing of Small Businesses At the Regional Level. Baltic Journal of Economic Studies, 10(5), 192–202. https://doi.org/10.30525/2256-0742/2024-10-5-192-202
Muammar, M., Abidin, Z., Hardinata, R. F., Atok, M., & Larassaty, A. L. (2025). Analisis Pengaruh Literasi Keuangan dan Digital Payment Terhadap Kinerja Keuangan pada Kalangan UMKM di Sidoarjo. Journal of Sustainable Social and Economics, 1(1), 47–53.
Syamsu Rijal, & Supriandi, S. (2024). The Impact of Working Capital Management, Product Innovation, and Financial Management on MSME Business Sustainability in South Sulawesi. West Science Journal Economic and Entrepreneurship, 2(04), 568–580. https://doi.org/10.58812/wsjee.v2i04.1410
Tang, X. (2022a). New Schemes for Investment in of Small and Medium-Sized Enterprises of China: Role of Access to Finance, Innovation, and Sustainability. Frontiers in Psychology, 13(AUGUST), 1–16. https://doi.org/10.3389/fpsyg.2022.857193
Tang, X. (2022b). New schemes for investment in small and medium-sized enterprises of China: Role of access to finance, innovation, and sustainability. Frontiers in Psychology.
Theodore Narku Odonkor, Oghenekome Urefe, Emmanuel Biney, & Shadrack Obeng. (2024). Comprehensive financial strategies for achieving sustainable growth in small businesses. Finance & Accounting Research Journal, 6(8), 1349–1374. https://doi.org/10.51594/farj.v6i8.1376
Wang, J. (2024). The method for keeping micro and small enterprises development sustainable. Advances in Economics, Management and Political Sciences.
Z, S. A., Bhakti, F. K., Selvina, P. M., Nihla, H., & Budi, S. (2025). Strategi Transformasi Digital UMKM Melalui Pemberdayaan Masyarakat di Kelurahan Kapasan , Kota Surabaya. Jurnal Pengabdian Masyarakat Dan Riset Pendidikan, 4(1), 3815–3821.
Zajkowska, M. (2015). Sustainable Marketing As A Factor Of Innovation Growth In Small And Medium-Sized Enterprises Marketing zrównowa ? ony jako czynnik wzrostu innowacyjno ? ci w ma ? ych i ? rednich przedsi ? biorstwach The role of innovation in the development of SMEs. Polityki Europejskie, Finanse i Marketing, 14(63), 172–181.
Zaky, M. (2022). Pentingnya Pelatihan Dan Pengembangan Sumber Daya Manusia Dalam Menghadapi Tantangan Global. Branding: Jurnal Manajemen Dan Bisnis, 1(2), 73–86. https://doi.org/10.15575/jb.v1i2.25259
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Transformasi Usaha Mikro Kecil Menegah Rumah Tangga Menjadi Usaha Berkelanjutan Melalui Manajemen Keuangan dan Pemasaran Inovatif
ARTICLE HISTORY
Issue
Section
Copyright (c) 2025 Heny Triastuti Kurnia Ningsih, Lusi Elviani Rangkuti, Sri Rahayu, Jalila Ilmiha, Mas’ut Mas’ut, Alfi Zahra Siregar
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
