Pengembangan Marketplace Preng sebagai Platform Digital Penjualan Produk UMKM di Desa Karangmelok Kecamatan Tamanan Kabupaten Bondowoso


Authors

  • Januar Adi Putra Universitas Jember, Jember, Indonesia
  • Fahrobby Adnan Universitas Jember, Jember, Indonesia
  • Panca Oktawirani Universitas Jember, Jember, Indonesia
  • Yeni Puspita Universitas Jember, Jember, Indonesia

DOI:

https://doi.org/10.47065/jpm.v3i2.426

Keywords:

Marketplace; Superior Product; Village; Information System

Abstract

Karangmelok Village, Tamanan District, Bondowoso Regency has many excellent bamboo handicraft products that can be developed to boost the economy of its inhabitants, but this is not being utilized properly. The lack of utilization of technological developments is one of the main causes of the lack of recognition of the potential products of Karangmelok Village, Tamanan District, Bondowoso Regency. With the less effective use of technology, marketing is not optimal and results in small income received. The Community Service Team has conducted an analysis of the partner situation where it was found that the main problems mentioned occurred in the majority of MSMEs in Karangmelok Village, Tamanan District. Based on the problems above, it is proposed that community service activities utilize technology that can accommodate all Karangmelok Village SMEs, so that they can realize the village's dream of becoming an INDEPENDENT CREATIVE VILLAGE, besides that Karangmelok Village SMEs are also expected to increase competitiveness to realize UMKM Go Online which was initiated by the Ministry of Cooperatives and SMEs and the Ministry of Communication and Information of the Republic of Indonesia. The solution that will be offered is the development of a Marketplace system under the name Preng as a Digital Platform for Sales and Forecasting of MSMEs Product Trends in Karangmelok Village, Tamanan District, Bondowoso Regency to Realize MSMEs Go Online.

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References

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Published: 2022-10-31
Abstract View: 258 times
PDF Download: 170 times

Issue

Vol. 3 No. 2 (2022): Oktober 2022

Section

Articles

Copyright (c) 2022 Januar Adi Putra, Fahrobby Adnan, Panca Oktawirani, Yeni Puspita

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