Pemanfaatan Website Profile Sebagai Peningkatan Sarana Promosi Digital
DOI:
https://doi.org/10.47065/jpm.v7i1.3166Keywords:
Website Profile; Make Up Artist; Digital Promotion; Branding; Information MediaAbstract
Make Up Artist (MUA) Aprilianafast, a makeup service business located in Klaten and its surroundings. In the MUA service sector, especially in areas such as Klaten and its surroundings, competition is very tight. Customers currently tend to search for information, view portfolios, and compare services online before choosing a MUA. The background of this activity is based on the absence of centralized official digital media, so information about profiles, portfolios, services, and prices is still scattered on social media and difficult to access in a structured manner by potential clients. The purpose of this activity is to assist in creating a profile website that will be used to disseminate information about services at MUA Aprilianafast. The implementation method includes: Needs analysis to identify key content relevant to the target audience; website design to compose a navigation structure; visual design according to brand identity; implementation and testing, namely, to develop the website and then conduct black box testing to ensure the function runs well. Interface design prioritizes the principles of user experience (UX) and user interface (UI) with a responsive design and in accordance with the visual identity of the beauty industry. The resulting MUA profile website provides information about the MUA's profile, portfolio, services and pricing, testimonials, and contact information. Black-box testing of the profile website showed that all key functions worked as designed.
Downloads
References
Anatasya, A. E. F. (2021). Rancang Bangun Penjadwalan Jasa Makeup Artist (Mua) Berbasis Web Menggunakan Algoritma Genetika (Ag) Pada Klabersmua. Jurnal It, 12(1), 10–22. https://doi.org/10.37639/jti.v12i1.234
Budiadi, H., Setiyowati, & Siswanti, S. (2025). Pendampingan Pembuatan Video Profil Sebagai Media Promosi Pada SDIT Mutiara Insan Sukoharjo. Jurnal MANTAP, 2(2), 117–122. https://journal.redtechidn.org/index.php/mantap/article/view/38
Cahyaningrum, Y. (2024). Pengembangan Website E-Commerce untuk Meningkatkan Efektivitas Media Promosi dan Penjualan Online. Inventor: Jurnal Inovasi Dan Tren Pendidikan Teknologi Informasi, 2(1), 29–35. https://doi.org/10.37630/inventor.v2i1.1421
Darmana, A. E., Siswanti, S., & Kusumaningrum, A. (2024). Pengembangan Web Profile Sebagai Alat Bantu Promosi Minuman Tradisional. Jurnal MANTAP, 1(2), 40–45. https://journal.redtechidn.org/index.php/mantap/article/view/15
Fauzi, A., Hasanah, A., Septina, D., Hisan, K., Yanto, M., Ghifar, M. L., Oktaviyanus, Adawiyah, S., Oktaviani, S. A., Marlina, S., & Rahayu, E. S. (2023). Pengenalan HTML Dan CSS Bagi Siswa SMK Sebagai Persiapan Menuju Era Digital. Abdimas Jurnal Pengabdian Masyarakat, 3(5), 319–323. https://jurnal.portalpublikasi.id/index.php/AJP/article/download/1753/1400
Latifah, A., & Al ZIdane Putra Fedy, M. (2025). Membangun Media Promosi Sparepart Mobil Berbasis Web Dengan Fitur Augmented Reality. Jurnal Algoritma, 22(2), 1521–1529. https://doi.org/10.33364/algoritma/v.22-2.2560
Lina. (2023). Perancangan Wireframe Website Pelacakan Persuratan Di Yayasan Tarakanita. Madani: Jurnal Pengabdian Kepada Masyarakat, 9(1), 30–39. https://doi.org/10.53834/mdn.v9i1.4384
Mansur, M., & Mawardah, D. N. (2022). Web Based Application Wet Cake Snack Product Distribution Using Concept Business To Business To Consumer. Digital Zone: Jurnal Teknologi Informasi Dan Komunikasi, 13(1), 67–78. https://doi.org/10.31849/digitalzone.v13i1.9793
Nugroho, D. D., Haq, E. S., & Umam, K. (2024). Rancang Bangun Website Promosi Ekonomi Kreatif Menggunakan Metode RAD. JIKOM: Jurnal Informatika Dan Komputer, 15(2), 21–34. https://doi.org/10.55794/jikom.v15i2.179
P, N., & Cahyaningtyas, C. (2025). Pendampingan dalam Pengelolaan Web Profile SMPN 1 Teriak Kabupaten Bengkayang. Jurnal Pengabdian Masyarakat Bhinneka, 4(2), 1546–1553. https://doi.org/10.58266/jpmb.v4i2.664
Rahayu, H. P., & Habib, M. A. F. (2023). Strategi Pemasaran Novi Ulvia MUA Dalam Meningkatkan Omset Penjualan. Jurnal Ilmiah EDUNOMIKA, 8(1), 1–19. https://doi.org/10.29040/jie.v8i1.10643
Rahman, M., & Herlambang, T. S. (2025). Implementasi Website Company Profile Sebagai Media Sistem Informasi Di Inti Poto Medan. Jurnal Pengabdian Masyarakat Bangsa, 2(11), 5446–5451. https://doi.org/10.59837/jpmba.v2i11.2005
Rosyani, P., Ikasari, I. H., & Rahayu, S. (2026). Optimalisasi Pemanfaatan Teknologi Website Sekolah Berbasis Hypertext Markup Language dan Cascading Style Sheets dalam Peningkatan Kompetensi Guru. JPM: Jurnal Pengabdian Masyarakatrnal, 6(3), 773–780. https://doi.org/10.47065/jpm.v6i3.2905
Santoso, H., & Hakim, L. (2025). Website Promosi Pariwisata: Solusi Digital untuk Eksplorasi Potensi Desa. Jpm: Jurnal Pengabdian Masyarakat, 6(1), 36–44. https://doi.org/10.47065/jpm.v6i1.2470
Satria, B., Khairi, L., Putri, R. E., & Sakinah, P. (2024). Peningkatan Aksesibilitas UMKM melalui Implementasi Pembuatan Web Profil Pada PLUT KUMKM Provinsi Sumatera Barat. Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi Dan Perubahan, 4(6), 206–2012. https://doi.org/10.59818/jpm.v4i6.997
Seppewali, A., & Syahrir, N. H. A. (2023). Pelatihan Pembuatan Sistem Informasi Kelurahan untuk Meningkatkan Layanan Publik di Kelurahan Anreapi, Polman, Sulawesi Barat. PengabdianMu: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 8(6), 873–879. https://doi.org/10.33084/pengabdianmu.v8i6.5569
Sinlae, F., Bowono, P., Christian, H. R., & Elfan, A. (2024). Pelatihan Dalam Desain Website Menggunakan HTML dan CSS. Jurnal Ilmu Multidisiplin, 3(2), 173–183. https://doi.org/10.38035/jim.v3i2.603
Sudirman, S., Fauzan, A., & Mustakim, R. A. W. (2024). Membangun Identitas Digital: Branding dan Promosi Sekolah melalui Teknologi Website di SMKN 7 Takalar. Ilmu Komputer Untuk Masyarakat, 4(2), 52–59. https://doi.org/10.33096/ilkomas.v4i2.1782
Surath, L. H. M., & Putra, I. N. T. A. (2025). Perancangan Design User Interface (UI) Aplikasi Wishlist Berbasis Metode Design Thinking Dengan System Usability Scale Creation. JITET (Jurnal Informatika Dan Teknik Elektro Terapan), 13(2), 1281–1289. https://doi.org//10.23960/jitet.v13i2.6433
Susilo, L. B. E., S, M. A. B., Ramadhani, M. F., Syayuwan, R., & Sumadi, M. T. (2024). Pembuatan Website Company Profile Dinas Pemberdayaan Perempuan Dan Perlindungan Anak Kota Samarinda. SAFARI?:Jurnal Pengabdian Masyarakat Indonesia, 4(1), 13–20. https://doi.org/10.56910/safari.v4i1.1081
Yulfani, R., Aini, M. N., & Pranoto, W. J. (2023). Pembuatan Website Company Profile PT. Sungai Berlian Group Kota Samarinda Menggunakan CMS Wordpress. Jurnal GEMBIRA (Pengabdian Kepada Masyarakat), 1(6), 2029–2038. https://gembirapkm.my.id/index.php/jurnal/article/view/360/256
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Pemanfaatan Website Profile Sebagai Peningkatan Sarana Promosi Digital
ARTICLE HISTORY
Issue
Section
Copyright (c) 2026 Chaska Andra Praditya, Sri Siswanti, Andriani Kusumaningrum, Setiyowati Setiyowati, Hasman Budiadi
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
