Pemanfaatan ChatGPT dalam Meningkatkan Efektivitas Promosi Produk UMKM Berbasis Pembangunan Berkelanjutan
DOI:
https://doi.org/10.47065/jpm.v6i3.2979Keywords:
PKM; UMKM; ChatGPT; Digital Promotion; Sustainable DevelopmentAbstract
Micro, Small, and Medium Enterprises are an important pillar of the national economy; however, many business actors in Petukangan Utara Subdistrict still face limitations in digital promotion, particularly in creating content that is attractive, consistent, and suitable for online media characteristics. Low digital literacy and limited use of artificial intelligence technology have resulted in low product visibility and weak competitiveness of Micro, Small, and Medium Enterprises in the digital market. This community service program aims to enhance the capacity of Micro, Small, and Medium Enterprise actors in utilizing ChatGPT, an artificial intelligence technology based on natural language processing, as a tool to develop promotional content effectively and sustainably. Partners are provided with training and mentoring in utilizing ChatGPT for digital marketing. The partners of this program were 30 Micro, Small, and Medium Enterprises in the food and beverage sector located in Petukangan Utara, South Jakarta. The implementation method consisted of six stages: preparation, socialization, training, mentoring and implementation, monitoring and evaluation, and reporting and follow-up. The training was conducted through hands-on practice to produce product descriptions, social media captions, and promotional campaign ideas using ChatGPT. The results showed an 85 percent increase in participants’ understanding, and more than 90% of partners were able to independently produce promotional content using ChatGPT. The participant satisfaction rate reached 92%, indicating that the applied training and mentoring methods were effective. This activity contributes to improving digital literacy, competitiveness, and sustainability of MSME businesses through the use of artificial intelligence technology to create an MSME ecosystem that is independent in innovation and has sustainable economic resilience.Downloads
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