Pemanfaatan Desain Ornamen Sumatera Utara untuk Inovasi Produk Souvenir Khas Medan
DOI:
https://doi.org/10.47065/jpm.v6i4.2752Keywords:
Training ; Design; Souvenir; Characteristic; MedanAbstract
The background of this training is based on the preservation of North Sumatran ornaments. Its local cultural heritage lies in the ornaments, with various motifs that characterize the identities of the Batak Mandailing, Batak Toba, Batak Simalungun, Malay, Nias, Batak Karo, and Batak Pakpak Dairi ethnic groups. The importance of this community service topic is due to the fact that the ornaments from these seven ethnic groups have original and attractive motifs as a heritage that must be preserved immediately. However, their application has not yet been directly visualized by the people of North Sumatra. Medan Souvenir Products with North Sumatran ornament designs can become a rare business opportunity in the tourism industry in Medan City. The purpose of this community service is to train students to design North Sumatran ornaments in order to increase the selling value of functional objects that are transformed into Medan Souvenir Products. Initially, functional objects around the community appear ordinary, but when visualized with North Sumatran ornament designs, they become more unique and have original value. This business opportunity is expected to be utilized by students as an initial step to start a small business alongside their studies, therefore the service team chose SMP Muhammadiyah 58 Medan as the partner school. The implementation method in this community service is qualitative, using a SWOT analysis approach and a prototype model. The results of the program produced 21 Medan Souvenir Products such as silver tin piggy banks, ceramic mugs, mineral water bottles, acrylic keychains (5 cm in diameter), acrylic pins (6 cm in diameter), manual plastic hand fans, and phone cases for all type. All Medan Souvenir Products have been registered for HKI and promoted through two online media outlets at both local and national levels.
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