Pembinaan dan Pendampingan UMKM Lokal Melalui Upgrading Produk dan Digital Marketing Oleh KKN UMD 193 Universitas Jember
Keywords:Micro Small And Medium-Scale; Upgrading Product; Digital Marketing; Serundeng Crispy; Pawon Uti
Micro, small and medium-scale business is one of the attempts to improve people’s welfare. Viewed from SDGs, Darungan is a village with a developing economy with livelihoods as farmers and traders. Micro, small and medium-scale business “Pawon Uti” is one of the business that proceduces rengginang and serundeng. The business carried out at the Pawon Uti’s owner, namely Mrs. Weni, located in Rekesan Hamlet, Darungan Village, Yosowilangun District, Lumajang Regency. The destructive qualitative method used subjective reasoning an attempt to upgrade Pawon Uti crispy serundeng packaging has 3 stages and methods as follows; 1) Preparatory stage; This stage of activities is product observation and discussion of obstacles faced offline as well as submission of social media accounts. 2) Implementation Stage; This stage of activity is product packaging using new packaging. 3) Evaluation Phase; This activity is carried out through monitoring product sales and comparing the efficiency of packaging use by adding an expired date and PIRT number to the packaging. The existence of a PIRT number is proof that the packaging to be circulated has been registered as a product that meets food quality and safety standards in accordance with BPOM regulations. With the empowerment of MSMEs and collaboration between KKN UMD 193 UNEJ and MSMEs Pawon Uti, a positive change was realized. Support in marketing through digital marketing also provides wider opportunities for its products to be known by the public. Marketing assistance through e-commerce, namely shopee and whatsapp as the main medium of communication with customers.
Abdullah, Thamrin dan Francis Tantri, 2013. Manajemen Pemasaran, Jakarta: Rajawali Pers.
Alma, Buchari, 2016. Manajemen Pemasaran dan Pemasaran Jasa, Bandung: CV. Alfabeta, cetakan kedua belas.
Dawn Mcgruer, 2020. Dynamic Digital Marketing: Master The World Of Online And Social Media Marketing To Grow Your Business. Wiley. United Kingdom
Derek Thompson, 2017. Hit Makers: The Science of Popularity in an Age of Distraction. Penguin Press. Britania Raya
Fitriah, Maria, 2018., Komunikasi Pemasaran Melalui Desain Visual, Yogyakarta: Penerbit Deepublish. Hindun, Maimunah dan Tim, 2018.,Teknologi Pengemasan Dan Penyimpanan, Malang: UB Press.
GM Susanto, 2017. The Power of Digital Marketing. Elex Media Komputindo. Jakarta
Julianti, Sri, 2014., The Art Of Packaging, Jakarta: PT Gramedia Pustaka Utama.
Kotler, Philip & Amstrong, Gary. 2004. Dasar-dasar Pemasaran, edisi ke sembilan jilid 2. Jakarta: PT Indeks.
Kotler, Philip & Amstrong, Gary. 2008. Prinsip-Prinsip Pemasaran. Alih bahasa Bob Sabran M. M. Edisi Bahasa Indonesia. Jilid 1 dan 2. Jakarta: Erlangga.
Prasetyo, Bambang D. dkk. 2018, Komunikasi Pemasaran Terpadu (Pendekatan Tradisional Hingga Era Media Baru), Malang: UB Press.
Putri Trulline. 2021. Pemasaran produk UMKM melalui media social dan e-commmere. Jurnal Manajemen Komunikasi. Volume 5, No. 2, Maret 021, hlm. 259-279.
Stephan Anderson, 2020 Social Media Marketing 2020: Build Your Brand and Become the Best Influencer Using Social Media Marketing. Top Personal Branding & Digital Networking Strategies (Online Business) Kindle Edition
Sulaksana, Uyung. 2003. Integrated Marketing Communications. Yogyakarta: Pustaka Pelajar Offset.
Swastha, Basu & Hani Handoko. 2004. Manajemen Pemasaran: Analisa Perilaku Konsumen. Yogyakaarta : BPFE.
Wardhana, A. 2018. Strategi Digital Marketing dan Implikasinya Pada Keunggulan Bersaing UKM di Indonesia. Prosiding Seminar Nasional: Forum Keuangan dan Bisnis IV, Th 2015. 327-337.
Zarella, Dan. 2010. The Social Media Marketing Book. Jakarta: PT. Serambi Ilmu Semesta.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Pembinaan dan Pendampingan UMKM Lokal Melalui Upgrading Produk dan Digital Marketing Oleh KKN UMD 193 Universitas Jember
Copyright (c) 2023 Eka Setyowati, Amelia Rosa Hidayah Ningtias, Sindi Liana Sukenti, Ciptian Rico Pradana, M. Faqih Ulil Absor, Mashuri
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).