Pembinaan dan Pendampingan UMKM Lokal Melalui Upgrading Produk dan Digital Marketing Oleh KKN UMD 193 Universitas Jember


Authors

  • Eka Setyowati Universitas Jember, Jember, Indonesia
  • Amelia Rosa Hidayah Ningtias Universitas Jember, Jember, Indonesia
  • Sindi Liana Sukenti Universitas Jember, Jember, Indonesia
  • Ciptian Rico Pradana Universitas Jember, Jember, Indonesia
  • M. Faqih Ulil Absor Universitas Muhammadiyah Yogyakarta, Yogyakarta, Indonesia
  • Mashuri Universitas Jember, Jember, Indonesia

DOI:

https://doi.org/10.47065/jpm.v4i2.1221

Keywords:

Micro Small And Medium-Scale; Upgrading Product; Digital Marketing; Serundeng Crispy; Pawon Uti

Abstract

Micro, small and medium-scale business is one of the attempts to improve people’s welfare. Viewed from SDGs, Darungan is a village with a developing economy with livelihoods as farmers and traders. Micro, small and medium-scale business “Pawon Uti” is one of the business that proceduces rengginang and serundeng. The business carried out at the Pawon Uti’s owner, namely Mrs. Weni, located in Rekesan Hamlet, Darungan Village, Yosowilangun District, Lumajang Regency. The destructive qualitative method used subjective reasoning an attempt to upgrade Pawon Uti crispy serundeng packaging has 3 stages and methods as follows; 1) Preparatory stage; This stage of activities is product observation and discussion of obstacles faced offline as well as submission of social media accounts. 2) Implementation Stage; This stage of activity is product packaging using new packaging. 3) Evaluation Phase; This activity is carried out through monitoring product sales and comparing the efficiency of packaging use by adding an expired date and PIRT number to the packaging. The existence of a PIRT number is proof that the packaging to be circulated has been registered as a product that meets food quality and safety standards in accordance with BPOM regulations. With the empowerment of MSMEs and collaboration between KKN UMD 193 UNEJ and MSMEs Pawon Uti, a positive change was realized. Support in marketing through digital marketing also provides wider opportunities for its products to be known by the public. Marketing assistance through e-commerce, namely shopee and whatsapp as the main medium of communication with customers.

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Published: 2023-10-31
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