Peran Minat Beli Dalam Membangkitkan Impulsive Buying


Authors

  • Obing Zaid Sobir Institut Bisnis dan Informatika Kosgoro 1957, Jakarta Selatan, Indonesia
  • Aprih Santoso Universitas Semarang, Semarang, Indonesia

DOI:

https://doi.org/10.47065/arbitrase.v3i2.439

Keywords:

Price; Location; Service; Impulsive; Interest

Abstract

The research objective is to determine the effect of price, location and service on Impulsive Buying with Buying Interest as moderator. The total sample is 338 respondents in DKI Jakarta Province, and those who meet the requirements and provide responses. The research method uses a quantitative approach, with a descriptive verification research type. The results of the study are that price has a positive effect on buying interest and its impact on impulse buying. Location has a positive and significant effect on impulse buying. The test results are in line with the hypothesis where there is a positive and significant effect between location on buying interest and its impact on impulse buying. Based on the results of hypothesis testing there is a positive and significant effect. service has a positive effect, based on the test results it can be seen that the b3 coefficient is -0.858 with a significance value of 0.000 <0.05 which means that there is a positive and significant influence.

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References

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Published: 2022-11-30
Abstract View: 765 times
PDF Download: 854 times

Issue

Vol. 3 No. 2 (2022): November 2022

Section

Articles

Copyright (c) 2022 Obing Zaid Sobir, Aprih Santoso

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