Green management dan Spiritual Capital terhadap Kinerja Keberlanjutan UMKM Perhotelan: Peran Perilaku Pro-Lingkungan
DOI:
https://doi.org/10.47065/arbitrase.v6i2.2802Keywords:
Green Management; Spiritual Capital; Pro-Environmental Behavior; Sustainability Performance; Tourism MSMEsAbstract
This study aims to analyze the influence of Green management and spiritual capital on the sustainability performance of MSMEs in the hospitality and tourism sector, as well as to examine the moderating role of Pro-environmental behavior. The research was conducted in Denpasar City, involving 100 respondents consisting of business owners, managers, and key staff. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (SEM-PLS). The results indicate that both Green management and spiritual capital have a significant positive effect on the sustainability performance of MSMEs. Green management shows a strong influence with a coefficient of approximately 0.40, while spiritual capital contributes positively with a coefficient of around 0.43. Furthermore, Pro-environmental behavior is proven to moderate the relationship between Green management and sustainability performance, demonstrating a positive and significant moderating effect. However, Pro-environmental behavior does not moderate the relationship between spiritual capital and sustainability performance. The study highlights that the implementation of Green management practices, the strengthening of spiritual values, and the enhancement of Pro-environmental behavior are essential in promoting business sustainability among MSMEs in the tourism sector.
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