Penerapan Metode Profile Matching Dalam Menentukan Produk Bedak Padat Untuk Jenis Kulit Berminyak Berdasarkan Konsumen


Authors

  • Wisekiel Suryadinata Purba STIKOM Tunas Bangsa, Sumatera Utara, Indonesia
  • Shella Nurhasana STIKOM Tunas Bangsa, Sumatera Utara, Indonesia
  • Syahda Andini STIKOM Tunas Bangsa, Sumatera Utara, Indonesia
  • Amelia Amelia STIKOM Tunas Bangsa, Sumatera Utara, Indonesia
  • Fahmi Firzada STIKOM Tunas Bangsa, Sumatera Utara, Indonesia

DOI:

https://doi.org/10.47065/jieee.v6i1.2853

Keywords:

Decision Support System; Profile Matching; Pressed Powder; Skincare; Cosmetics

Abstract

Every woman desires to look beautiful and possess healthy, radiant skin, while also seeking solutions for various skin concerns. Pressed powder is a cosmetic product that can help address such issues; it is designed to conceal facial imperfections, including those related to oily skin. Consequently, selecting the right pressed powder is crucial for managing and controlling facial oil, thereby reducing excess oiliness. Profile Matching is an algorithm used in Decision Support Systems (DSS) to compare the profile values ??of specific criteria (competency values) against the profile values ??of various alternatives. This method calculates a "GAP" (representing the alignment between the required and actual values); a lower GAP value indicates a better fit. By applying the Profile Matching method—utilizing data gathered via questionnaires distributed through social media—six alternatives were evaluated: A1 (Emina), A2 (Luxcrime), A3 (Marcks), A4 (Skintific), A5 (Somethinc), and A6 (Wardah). Six criteria were considered: C1 (Price), C2 (Packaging), C3 (Ingredients), C4 (Durability), C5 (Shade), and C6 (Composition). The analysis identified A6 (Wardah) as the best pressed powder product, with a score of 46.68. The Profile Matching method serves as a valuable tool for consumers, assisting them in selecting the most suitable pressed powder for their specific skin type and ensuring they make an informed choice.

Downloads

Download data is not yet available.

References

Anisa, N., Farhana, N., Andriana, D., Saputra, W., & Irawan, E. (2021). Seminar Nasional Ilmu Sosial dan Teknologi (SANISTEK) Teknik Pengambilan Keputusan pada Pemilihan Bedak Padat Berdasarkan Konsumen dengan Metode Multifactor Evaluation Process (MFEP).

Ermawita, O.?:, Fauzi, R., Pendidikan, P., & Informatika, V. (n.d.). SISTEM PENDUKUNG KEPUTUSAN MENGGUNAKAN METODE PROFILE MATCHING UNTUK MENENTUKAN KUALITAS HASIL PRODUK (STUDI KASUS DI UNIT PRODUKSI SMK NEGERI 1 AMPEK ANGKEK).

Halistianti, F. F., Ahmad, A., Nurmansyah, H., Jenderal, U., & Yani, A. (2024). How to cite: Pengaruh Electronic Word Of Mouth (E-WOM) Terhadap Minat Beli Ulang yang Dimediasi Oleh Brand Image Pada Produk Bedak Padat Maybelline di Kota Bandung. 5(1), p-ISSN.

Handayani, Y., & Ruskan, E. L. (2024). KLIK: Kajian Ilmiah Informatika dan Komputer Sistem Pendukung Keputusan Pemilihan Sunscreen Untuk Remaja Menggunakan Kombinasi Metode SAW dan ROC. Media Online, 4(4), 2221–2234. https://doi.org/10.30865/klik.v4i4.1622

Keputusan Pemilihan Skincare Di Marketplace Can Beauty Fifi Griya Candra Mas Himmatuz Zahiroh, P., & Arwin Dermawan, D. (n.d.). Implementasi Metode Simple Multi Attribute Rating Technique (SMART) Pada Sistem.

Khairani, L., Atthiyah, Z. N., Windarto, A. P., Studi, P., Informasi, S., & Tunas Bangsa, S. (2023). Analisis Pemilihan Produk Bedak Padat Terbaik Berdasarkan Pilihan Konsumen Menggunakan Metode SMART. In Journal of Computer Science and Information Technology E-ISSN (Vol. 3, Issue 1).

Khansa, A. L., Budiastuti, A., Widodo, A., & Luthfia Khansa, A. (2019). HUBUNGAN ANTARA PENGGUNAAN BEDAK PADAT DENGAN DERAJAT KEPARAHAN AKNE VULGARIS. 8(2).

Kusuma, A. P. (2020). PROFILE MATCHING DALAM MENENTUKAN SISTEM PENILAIAN KINERJA DOSEN. Antivirus?: Jurnal Ilmiah Teknik Informatika, 13(2), 129–140. https://doi.org/10.35457/antivirus.v13i2.1034

Saputa Mandopa, A. (2022). IMPLEMENTASI METODE PROFILE MATCHING UNTUK MENENTUKAN PENERIMA BEASISWA. Technical and Vacational Education International Journal Agustus, 2(2), 2721–9798. https://doi.org/10.556442/taveij.v2i2

SISTEM PENGAMBILAN KEPUTUSAN PEMILIHAN SMA TERBAIK DI KOTA LHOKSEUMAWE MENGGUNAKAN METODE PROFILE MATCHING. (n.d.).

Sudipa, I. G. I., Astria, C., Irnanda, K. F., Windarto, A. P., Daulay, N. K., Suharso, W., & Wijaya, H. O. L. (2020). Application of MCDM using PROMETHEE II Technique in the Case of Social Media Selection for Online Businesses. IOP Conference Series: Materials Science and Engineering, 835(1). https://doi.org/10.1088/1757-899X/835/1/012059

Suryadinata Purba, W., Nurhasana, S., Andini, S., & Windarto, A. P. (n.d.). Penerapan Metode Profile Matching Dalam Menentukan Produk Bedak Padat Untuk Jenis Kulit Berminyak Berdasarkan Konsumen. https://doi.org/10.47065/bits.v9i9.999

Susanto, E. S., Hamdani, F., Anjarsari, M., & Idifitriani, F. (2023). Sistem Pendukung Keputusan Pemilihan Skincare Berdasarkan Jenis Kulit Wajah Menggunakan Metode Simple Additive Weighting. Digital Transformation Technology, 3(2), 786–795. https://doi.org/10.47709/digitech.v3i2.2554

Sutinah, E. (2017). Copyright@2017. P2M STMIK BINA INSANI Sistem Pendukung Keputusan Menggunakan Metode Profile Matching Dalam Pemilihan Salesman Terbaik. INFORMATICS FOR EDUCATORS AND PROFESSIONALS, 2(1), 29–42.

Ulhaq, M. D., & Irawati. (2021). Implementasi Metode Visekriterijumsko Kompromisno Rangiranje (VIKOR) Pada Seleksi Program Keluarga Harapan Komponen Pendidikan Berbasis Web. Indonesian Journal of Data and Science, 2(1), 38–49. https://doi.org/10.33096/ijodas.v2i1.30

Widolaras, R., & Ikhsanto, M. N. (2022). Sistem Pendukung Keputusan Pemilihan Tabir Surya Wajah untuk Kulit Berminyak Menggunakan Metode Analytical Hierarchy Process. Jurnal Teknologi Informatika Dan Komputer, 8(2), 431–440. https://doi.org/10.37012/jtik.v8i2.1324

Yanti, F. I., Manalu, R. P., & Mesran, M. (2023). Sistem Pendukung Keputusan Dalam Perangkingan Bedak Terbaik Menerapkan Metode MOORA. TIN: Terapan Informatika Nusantara, 3(8), 294–301. https://doi.org/10.47065/tin.v3i8.4126


Bila bermanfaat silahkan share artikel ini

Berikan Komentar Anda terhadap artikel Penerapan Metode Profile Matching Dalam Menentukan Produk Bedak Padat Untuk Jenis Kulit Berminyak Berdasarkan Konsumen

Dimensions Badge

ARTICLE HISTORY


Published: 2025-09-28
Abstract View: 45 times
PDF Download: 35 times

Issue

Vol. 6 No. 1 (2026): September 2026

Section

Articles

Copyright (c) 2025 Wisekiel Suryadinata Purba, Shella Nurhasana, Syahda Andini, Amelia, Fahmi Firzada

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).