Analisis Kepuasan Mahasiswa Pekanbaru Pada Aplikasi Flip dengan Metode End User Computing Satisfaction (EUCS)
DOI:
https://doi.org/10.47065/jieee.v4i4.2439Keywords:
User Satisfaction Analysis; EUCS; Flip; Fintech; Likert ScaleAbstract
A Flip is a Financial Technology (fintech) company providing admin fee-free money transfer services that has been used by more than 10 million users. Along with technological developments in the financial sector, Flip must be able to compete and survive against similar service providers. Efforts that can be made to compete include measuring satisfaction levels in using Flip. The purpose of this study is to assess the level of satisfaction of Flip users so that the results of this research can be used to provide recommendations for evaluating the Flip information system. In conducting satisfaction level analysis, the End User Computing Satisfaction (EUCS) approach can be applied. EUCS is able to evaluate usage satisfaction in using information systems in the areas of content, accuracy, format, ease of use, and timeliness based on information system usage experience. The research was conducted with sample data from university student users of the Flip application in Pekanbaru City. Based on the test results, the highest result with a percentage value of 80% in the Very Satisfied category was observed in the Ease of Use variable from the Likert scale results. The average satisfaction level of Flip application users was 77% in the Satisfied category. The Classical Assumption Test results showed that in the normality test, the testing was normal, and in the multicollinearity testing, it was found that multicollinearity did not occur in the test results. In the Multiple Linear Regression Test, the variable equation result obtained was Y = 0.158 + 0.114X1 + 0.031X2 + 0.054X3 + 0.111X4 + 0.001X5. Based on the Coefficient of Determination Test results, it was found that the content variable, accuracy variable, format variable, ease of use variable, and timeliness variable were able to explain their relationship to the dependent variable and showed an influence of 53%.
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