Optimizing Marketing Strategies to Enhance Interest in Wuling Electric Cars in Gianyar
DOI:
https://doi.org/10.47065/jpm.v5i2.2148Keywords:
Automotive Transition; Environmental Awareness; Marketing Strategy; Educational CampaignAbstract
The transition from internal combustion engine vehicles to electric vehicles represents the largest change in the automotive industry, driven by environmental awareness and the need to reduce carbon emissions. The Indonesian government supports the development of electric vehicles and charging station infrastructure with three types of stations: General Electricity Supply Stations (SPLU) for charging various electric vehicles, Public Electric Vehicle Charging Stations (SPKLU) providing both normal and fast charging for electric cars. In analyzing the marketing strategy and challenges faced by Wuling Kumala Gianyar in increasing the adoption of electric vehicles, several critical aspects emerge. Consumer awareness and knowledge about electric vehicle technology remain low, leading to reluctance in transitioning from conventional cars. Wuling needs to focus on intensive educational campaigns to enhance public understanding of the benefits and efficiency of electric vehicles. The analysis underscores the need for a comprehensive and structured approach to address these challenges, with consumer education as a key factor. In conclusion, informative campaigns emphasizing environmental aspects, energy efficiency, and long-term cost savings can alter negative perceptions and stimulate electric vehicle adoption. Additionally, the development of wider and easily accessible charging infrastructure is crucial in alleviating concerns related to chargingDownloads
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