Pengaruh Penerapan Digital Marketing Untuk Peningkatan Pendapatan UMKM Sekar Handycraft
Keywords:Digital Marketing; SMEs; Income Enhancement
In today's era of digitalization, the implementation of effective marketing strategies becomes crucial for the growth of Small and Medium-sized Enterprises (SMEs). Sekar Handycraft, as an example of an SME in the handicraft sector, faces challenges in enhancing visibility and market access. This research utilizes a quantitative approach with a survey method involving data collection through questionnaires from Sekar Handycraft customers. Linear regression analysis is employed to measure the relationship between the implementation of digital marketing and income improvement. The research results indicate that the implementation of digital marketing has a positive and significant impact on the income improvement of Sekar Handycraft as an SME. These findings suggest that digital marketing strategies, including the utilization of social media, websites, and e-commerce platforms, can enhance product exposure and expand market reach for SMEs. In the context of global competition, adapting to digital marketing tools becomes a necessity for SMEs to remain relevant and sustainable. This research provides insights into the importance of digital transformation in SME development and offers guidance to similar businesses on optimizing the use of digital platforms to boost income. However, aspects such as technological access capability and understanding of digital marketing also need to be considered to fully realize the benefits of these strategies.
Aryanto, V. D. W. (2020). Marketing Digital: Solusi Bisnis Masa Kini dan Masa Depan. PT Kanisius.
Erwin, E., Ardyan, E., Ilyas, A., Ariasih, M. P., Nawir, F., Sovianti, R., Amaral, M. A. L., Setiawan, Z., Setiono, D., & Munizu, M. (2023). DIGITAL MARKETING: Penerapan Digital Marketing pada Era Society 5.0. PT. Sonpedia Publishing Indonesia.
Gumilang, R. R. (2019). Implementasi digital marketing terhadap peningkatan penjualan hasil home industri. Coopetition: Jurnal Ilmiah Manajemen, 10(1), 9–14.
NAIMAH, R. J., WARDHANA, M. W., HARYANTO, R., & PEBRIANTO, A. (2020). Penerapan Digital marketing Sebagai Strategi Pemasaran UMKM. Jurnal IMPACT: Implementation and Action, 2(2), 39. https://doi.org/10.31961/impact.v2i2.844
Rahayu, S. E., & Avista, B. (2019). Analisis Pengaruh Ekonomi Kreatif Dalam Penyerapan Tenaga Kerja Di Kota Medan.
Shara, Y., Sholahuddin, M., Ekhsan, M., & Erpurini, W. (2021). Setahun COVID 19 Dalam Perspektif Ekonomi, Pendidikan, Kesehatan, Sosial Budaya, Komunikasi dan Hukum. Penerbit Lakeisha.
Thamrin, M. H., & Harahap, H. I. (2022). Optimizing Sekar Handycraft Development Through Digitalization of MSMEs in Medan. ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat, 7(1), 385–391.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Pengaruh Penerapan Digital Marketing Untuk Peningkatan Pendapatan UMKM Sekar Handycraft
Copyright (c) 2023 Agung Triayudi, Mesran, Suginam, Joli Afriany, Fifto Nugroho
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).