Perancangan UI/UX Fitur Customer Relationship Management (CRM) Pada Aplikasi ABC Reload Menggunakan Metode Design Thinking
DOI:
https://doi.org/10.30865/klik.v4i1.1096Keywords:
ABC Reload Applications; UI/UX Planning; Customer Relationship Management; Design Thinking; System Usability ScaleAbstract
The ABC Reload app is a platform that connects customers with pulse recharge and bill payment services quickly and efficiently. In an era where customer interaction becomes successful, it is important for ABC Reload to strengthen relationships with customers through the implementation of Customer Relationship Management features (CRM). The design of the UI/UX user interface for the Customer Relationship Management (CRM) feature in the ABC Reload application has been done using the Design Thinking method. The study involved testing the feature with 30 respondents using the System Usability Scale method. (SUS). The design process of UI/UX features CRM on the ABC Reload application follows five main stages in the Design Thinking method, namely Empathize, Define, Ideate, Prototype and Test. Design Thinking methods are used to understand in depth the needs and preferences of users. Testing is done after UI/IX design is completed. The test results showed that the average value of the System Usability Scale (SUS) is 80,666, indicating that the design of UI/UX features CRM on the ABC Reload application received a positive response from users. It describes that the Design Thinking method applied in UI/UX design has succeeded in creating a more intuitive and user-satisfactory interface. Test results show that the Design Thinking method is able to meet the needs and wishes of the user well. The application of this method allows ABC Reload applications, especially for micro, small and medium-sized enterprises (MSMEs), to be more effective in managing customer relationships. Thus, the app can attract more customers and build a higher customer loyalty.
Downloads
References
A. Kurniawan, “Perancangan CRM ( Customer Relationship Management ) Pada PO Dedy Jaya Berbasis Website Menggunakan Metode User Centered Design ( UCD ) Sebagai Upaya Menjaga Kesetiaan Pelanggan,” Informatika, pp. 1–14, 2010.
J. Hutahean, “E-Commerce Penjualan Menggunakan Metode Customer Relationship Management (CRM),” J. Mantik Penusa, vol. 2, no. 2, pp. 98–104, 2018.
V. K. Reynaldi and N. Setiyawati, “Perancangan Ui/Ux Fitur Mentor on Demand Menggunakan Metode Design Thinking Pada Platform Pendidikan Teknologi,” JIPI (Jurnal Ilm. Penelit. dan Pembelajaran Inform., vol. 7, no. 3, pp. 835–849, 2022, doi: 10.29100/jipi.v7i3.3109.
D. Ristiani, B. Grahita, and A. Syarief, “Pengalaman Interaksi Tunanetra Pengguna Aplikasi Android Go-Jek Dan Grab,” J. Sosioteknologi, vol. 20, no. 1, pp. 114–123, 2021, doi: 10.5614/sostek.itbj.2021.20.1.11.
D. S. Bila and D. R. Indah, “Perancangan Ulang UI-UX Desain Website BKKBN Provinsi Sumatera Selatan dengan Metode Design Thinking,” KLIK Kaji. Ilm. Inform. dan Komput., vol. 3, no. 6, pp. 746–753, 2023, doi: 10.30865/klik.v3i6.870.
S. L. Shinta and A. F. Yogananti, “PERANCANGAN DESAIN USER INTERFACE FITUR CUSTOMER RELATIONSHIP MANAGEMENT ( CRM ) PADA APLIKASI KREALOGI,” vol. 4, no. 3, pp. 315–332, 2022.
M. B. Wiryawan, “User Experience (Ux) sebagai Bagian dari Pemikiran Desain dalam Pendidikan Tinggi Desain Komunikasi Visual,” Humaniora, vol. 2, no. 2, p. 1158, 2011, doi: 10.21512/humaniora.v2i2.3166.
M. S. Setiawan, “Analisis Tingkat Usabilitas Menggunakan Metode Performance Measurement dan System Usability Scale (SUS) pada Aplikasi E-commerce Indomaret dan Alfamart,” Semin. Nas. Tek. dan Manaj. Ind., vol. 1, no. 1, pp. 299–306, 2021, doi: 10.28932/sentekmi2021.v1i1.46.
G. Dwi, P. Haryanto, and A. Voutama, “PERANCANGAN UI / UX SISTEM INFORMASI PENYEWAAN MOBIL BERBASIS MOBILE DENGAN METODE DESIGN THINKING,” vol. 8, no. 1, pp. 23–30, 2023.
A. Ar Razi et al., “PENERAPAN METODE DESIGN THINKING PADA MODEL PERANCANGAN UI/UX APLIKASI PENANGANAN LAPORAN KEHILANGAN DAN TEMUAN BARANG TERCECER,” J. Desain Komun. Vis., vol. 03, no. 02, 2018.
R. I. Syabana, P. Y. Saputra, and A. N. R, “Penerapan Metode Design Thinking Pada Perancangan User Interface,” e-conversion - Propos. a Clust. Excell., pp. 40–60, 2020.
I. P. Sari, A. H. Kartina, A. M. Pratiwi, F. Oktariana, M. F. Nasrulloh, and S. A. Zain, “Implementasi Metode Pendekatan Design Thinking dalam Pembuatan Aplikasi Happy Class Di Kampus UPI Cibiru,” Edsence J. Pendidik. Multimed., vol. 2, no. 1, pp. 45–55, 2020, doi: 10.17509/edsence.v2i1.25131.
H. Yuca, “Capsicum annuum L.,” Novel Drug Targets with Traditional Herbal Medicines: Scientific and Clinical Evidence. pp. 95–108, 2022. doi: 10.1007/978-3-031-07753-1_7.
Muhammad Azmi, Agi Kharisma, and Muhammad Akbar, “Evaluasi User Experience Aplikasi Mobile Pemesanan Makanan Online dengan Metode Design Thinking (Studi Kasus GrabFood),” J. Pengemb. Teknol. Inf. dan Ilmu Komput., vol. 3, no. 8, pp. 7963–7972, 2019, [Online]. Available: https://j-ptiik.ub.ac.id/index.php/j-ptiik/article/view/6076
E. Susilo, F. D. Wijaya, and R. Hartanto, “Perancangan dan Evaluasi User Interface Aplikasi Smart Grid Berbasis Mobile Application,” J. Nas. Tek. Elektro dan Teknol. Inf., vol. 7, no. 2, pp. 150–157, 2018, doi: 10.22146/jnteti.v7i2.416.
A. Saputra, “Penerapan Usability pada Aplikasi PENTAS Dengan Menggunakan Metode System Usability Scale (SUS),” JTIM J. Teknol. Inf. dan Multimed., vol. 1, no. 3, pp. 206–212, 2019, doi: 10.35746/jtim.v1i3.50.
W. A. Kusuma, H. J. Lunggito, and D. Yanto, “Penggunaan User Persona untuk Meningkatkan Efektifitas Penggunaan Kebutuhan pada Perangkat Lunak,” SENTRA (Seminar Nas. Teknol. dan Rekayasa), vol. 3, no. 2, pp. 42–48, 2020, [Online]. Available: http://research-report.umm.ac.id/index.php/sentra/article/view/3752
R. Fahrudin and R. Ilyasa, “Perancangan Aplikasi ‘Nugas’ Menggunakan Metode Design Thinking dan Agile Development,” J. Ilm. Teknol. Infomasi Terap., vol. 8, no. 1, pp. 35–44, 2021, doi: 10.33197/jitter.vol8.iss1.2021.714.
M. S. Hartawan, “Penerapan User Centered Design (Ucd) Pada Wireframe Desain User Interface Dan User Experience Aplikasi Sinopsis Film,” Jeis J. Elektro Dan Inform. Swadharma, vol. 2, no. 1, pp. 43–47, 2022, doi: 10.56486/jeis.vol2no1.161.
A. R. W. Putra, H. M. Az-Zahra, and S. H. Wijoyo, “Evaluasi dan Perbaikan Antarmuka Aplikasi e-TPT KPP Pratama Malang Utara Menggunakan Pendekatan Human-Centered Design (HCD),” J. Pengemb. Teknol. Inf. dan Ilmu Komput. Univ. Brawijaya, vol. 3, no. 6, pp. 6052–6061, 2019.
Bila bermanfaat silahkan share artikel ini
Berikan Komentar Anda terhadap artikel Perancangan UI/UX Fitur Customer Relationship Management (CRM) Pada Aplikasi ABC Reload Menggunakan Metode Design Thinking
ARTICLE HISTORY
Issue
Section
Copyright (c) 2023 Herman Kurniawan Gulo, Irsan Jaelani, Mochzen Gito Resmi
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
